Branding Intake Form

What does your business/product do?

What are three keywords that describe your brand's personality or ethos?

Can you describe your company/brand's mission statement?

What are the core values of your company/brand?

Please share brands/logos that you think are weak, and what made you feel that way.

Who is your target audience? (Age, gender, income, interests, etc.)

What are the main pain points or needs of your target audience?

How does your brand solve these problems or fulfill these needs?

What primary message do you want to convey to your audience? How do you want your audience to feel when they interact with your brand?

Who are your main competitors?

What makes your brand different from your competitors?

What about your background, product, or services sets you apart? Why should prospects buy from you or engage with you?

Please share brands/logos that you think are weak, and what made you feel that way.

If you have an existing brand/identity, why isn't it working for you?

Is there a unique story behind your business, business name, or logo? If so, please elaborate.

What colors do you associate with your brand and why?

Do you have specific guideline do's and don'ts about the colors, elements etc., used in your brand’s identity?

Do you have any images or design elements that you feel represent your brand well?

Are there any fonts or typography styles you prefer or dislike? See examples below.

Where will your brand be most visible? (Website, packaging, social media, physical stores, etc.)

Are there any specific marketing materials you need (business cards, brochures, billboards, etc.)?

What is your budget for this branding project?

What is your timeline for the completion of the new brand identity?

How will you measure the success of your new brand identity?

Future Goals

Where do you see your brand in 5 years?

Are there any expansion plans (new markets, products, or services) that should be considered in the branding?

Do you have any examples of branding you admire, whether from competitors or different industries?

How did you hear about us?